AI 영상 광고 샷·렌즈 프롬프트 가이드 (Seedance 2.0 기준)

Style: 8K photorealistic luxury travel resort commercial, cinematic, golden-hour warmth, professional color grading, fine film grain, no CGI look. All cuts are hard cuts on action.
SCENE CONTEXT: a brand-less tropical resort commercial — 15-second sequence, 6 internal sections, resolving on a sunset hero shot. 16:9. The signature camera language is an FPV drone with an ultra-wide 16mm rectilinear lens.
FORMAT MODE: Timed multishot, HARD CUTs on action.
[Section 1 — 0.0–2.5s] FPV drone, 16mm: skimming turquoise lagoon water at full speed toward the island, a thin spray line kicking off the surface, sun flaring on the lens.
[Section 2 — 2.5–4.5s] FPV continues: threading between two leaning palm trunks, leaves whipping past, droplets hitting the lens.
[Section 3 — 4.5–7.0s] FPV dives under a wooden over-water walkway into cool shadow and bursts back into golden sunlight, racing along the infinity-pool edge, water and sky mirroring.
[Section 4 — 7.0–9.0s] hard cut: poolside detail beat — a frosted cocktail glass on the pool bar catching sunlight, condensation beads, the pool shimmering out of focus behind.
[Section 5 — 9.0–12.0s] FPV pulls up over the pool edge and time eases into a brief half-speed beat as the whole resort coastline reveals under the flaring sun, then snaps back to speed.
[Section 6 — 12.0–15.0s] HERO: slow calm aerial drift high above the resort at sunset, villa lights turning on one by one, clean sky negative space upper third, gentle hold to end.
AUDIO: full commercial sound design — a bright tropical-house music bed driving the edit, a whoosh transition synced to every hard cut, wind rush and water spray under the FPV sections, one crisp ice-clink accent on the cocktail cut, a riser building into the coastline reveal, and a warm final swell that resolves into a soft outro button on the hero shot.
POSITIVE LOCKS: SAME resort, SAME golden-hour grade in every section; architecture rigid and true; horizon level; no fisheye bulge, no people near the lens, no text, no logos.

Style: 8K photorealistic outdoor apparel commercial, documentary-editorial realism, cold dawn palette with one warm sun moment, professional color grading, fine film grain, no CGI look. All cuts are hard match-cuts on action.
SCENE CONTEXT: a brand-less technical outdoor jacket commercial — 15-second sequence, 6 internal sections, one hiker on a dawn mountain ridge, resolving on a rim-lit hero shot. 16:9. The signature camera language is a smooth gimbal side-tracking shot on a 32mm wide lens.
FORMAT MODE: Timed multishot, HARD CUTs on action.
[Section 1 — 0.0–2.0s] ECU: a jacket zipper zips up in one clean motion, matte ripstop fabric texture filling frame, breath vapor drifting through the cold air.
[Section 2 — 2.0–4.0s] low tracking ECU: boots strike wet granite, small gravel scattering, mist sliding across the ground.
[Section 3 — 4.0–8.0s] SIGNATURE: smooth gimbal side-tracking, 32mm wide lens at conversational distance — the camera trucks alongside the hiker in clean profile on the ridge line, mountains and drifting valley mist readable behind; a gust drives mist across the trail, the jacket flaps hard then settles; the hiker pulls the hood up one-handed without breaking stride.
[Section 4 — 8.0–10.0s] hard cut: three-quarter front tracking as sunlight breaks between the distant peaks and sweeps across the valley, rim-lighting the hood and shoulder seams.
[Section 5 — 10.0–12.5s] brief half-speed beat: the hiker stops at a cliff edge, wind pressing the jacket against the body, the vast valley opening behind.
[Section 6 — 12.5–15.0s] HERO: static wide, the hiker stands silhouetted against the breaking dawn, jacket rim-lit gold, mist flowing below, clean sky negative space, hold to end.
AUDIO: full commercial sound design — a cinematic percussion-driven music bed building through the edit, the zipper snap and boot impacts landing as rhythmic accents synced to the cuts, wind gusts and fabric flutter underneath, a low riser as the sun breaks between the peaks, then the music drops to one warm sustained chord on the hero silhouette with a clean end button.
POSITIVE LOCKS: SAME hiker, SAME olive technical jacket with identical seams and zippers in every section; stride rhythm constant in tracking sections; no facial distortion, no camera shake, no text, no logos.

Style: 8K photorealistic premium furniture commercial, bright airy interior realism, warm afternoon palette, professional color grading, fine film grain, no CGI look. All cuts are hard match-cuts on action.
SCENE CONTEXT: a brand-less mid-century lounge chair commercial — 15-second sequence, 6 internal sections in a sunlit loft, resolving on a perfectly centered hero shot. 16:9. The signature camera language is a slow 360-degree orbit on a 50mm standard lens.
FORMAT MODE: Timed multishot, HARD CUTs on action.
[Section 1 — 0.0–2.0s] ECU: afternoon window light sweeps slowly across walnut wood grain, the joinery line crisp, dust motes drifting in the beam.
[Section 2 — 2.0–4.0s] ECU: beige boucle fabric weave filling frame, individual loops casting micro-shadows as the light moves; a brass foot catches a glint.
[Section 3 — 4.0–9.0s] SIGNATURE: slow 360-degree orbit, 50mm standard lens, natural human-eye perspective — the chair perfectly centered in the sunlit loft, constant orbit speed and radius, geometry true with zero distortion, its long shadow wheeling across the pale concrete as the camera rounds the back.
[Section 4 — 9.0–11.0s] hard cut: wider styled-room reveal — the chair in context with a floor lamp and a small side table, a linen curtain breathing once in a soft draft, plant shadows on the wall.
[Section 5 — 11.0–13.0s] slow push-in at seat height, the boucle texture and walnut armrest resolving into crisp focus, window light raking across.
[Section 6 — 13.0–15.0s] HERO: the chair perfectly centered, symmetrical, long warm shadow across the floor, generous negative space, micro settle of the light, hold to end.
AUDIO: full commercial sound design — a warm minimal piano-and-strings music bed, a soft airy whoosh on each hard cut, gentle wood-touch and fabric accents, one faint curtain rustle, a quiet swell as the orbit completes, the music resolving to a single warm held chord on the hero shot.
POSITIVE LOCKS: SAME chair, SAME loft, SAME afternoon light in every section; orbit speed and radius constant; no wobble, no warping, no added clutter, no people, no text, no logos.

Style: 8K photorealistic luxury skincare commercial, clean beauty realism, soft white world with one warm accent, professional color grading, fine film grain, no CGI look. All cuts are hard match-cuts on action.
SCENE CONTEXT: a brand-less skincare cream commercial — 15-second sequence, 6 internal sections, resolving on a hero packshot. 16:9. The signature camera language is an extreme macro close-up on a 100mm macro lens with razor-thin depth of field.
FORMAT MODE: Timed multishot, HARD CUTs on action.
[Section 1 — 0.0–2.0s] ECU, 100mm macro: fine condensation beads on the frosted-glass jar rim, light blooming through them, focus riding the curve.
[Section 2 — 2.0–4.5s] macro glide across the ivory cream landscape, the swirl like wind-carved dunes, micro-bubbles and soft peaks in millimeter detail.
[Section 3 — 4.5–7.0s] SIGNATURE: a single clear-gold serum drop falls into frame and time ramps into extreme slow motion — the drop deforming mid-air, light refracting through it, landing and blooming outward in a slow ripple, micro-splashes hanging weightless.
[Section 4 — 7.0–9.0s] hard cut: an elegant fingertip scoops a small curl of cream from the jar, the texture holding its peak, glossy and dense.
[Section 5 — 9.0–11.5s] macro: the cream glides across the collarbone skin in one smooth stroke, leaving a glossy hydrated trail, specular light rolling along it in slow motion.
[Section 6 — 11.5–15.0s] HERO PACKSHOT: the closed jar centered on a wet light-grey stone surface, a shallow water ripple reflecting it, soft white backdrop, slow dolly-in, gentle hold to end.
AUDIO: full commercial sound design — an airy elegant music bed with soft chime accents, a delicate liquid-drop sound stretched through the slow motion, a silky skin-glide texture sound on the stroke, a gentle riser into the packshot, the music resolving with a soft shimmer as the jar settles.
POSITIVE LOCKS: SAME jar and SAME ivory cream in every section; serum drop stays clear-gold; skin stays natural with real pores, not plastic; backdrop stays soft white; no fake exaggerated bokeh, no text, no logos.

Style: 8K photorealistic high-end audio commercial, moody premium realism, near-black room with warm amber accents, anamorphic film look, professional color grading, fine film grain, no CGI look. All cuts are hard match-cuts on action.
SCENE CONTEXT: a brand-less walnut hi-fi floor speaker commercial — 15-second sequence, 6 internal sections in a night listening room, resolving on a monolith hero shot. 16:9. The signature camera language is a slow dolly-in on a 135mm telephoto lens with strong background compression.
FORMAT MODE: Timed multishot, HARD CUTs on action.
[Section 1 — 0.0–2.0s] ECU: the woofer cone pulses once with a deep clean bass hit, dust motes jumping in a thin beam of top light.
[Section 2 — 2.0–4.0s] ECU: light glints around the machined gold driver ring, then slides across the woven grille texture.
[Section 3 — 4.0–6.0s] hard cut: the amber practical lamp deep in the room, its glow swelling into huge soft bokeh, thin haze drifting through the dark.
[Section 4 — 6.0–11.0s] SIGNATURE: slow dolly-in, 135mm telephoto from far back — the speaker a distant monolith, the lamp compressed large and close behind it; the push is glacial and constant, the cone breathing with the beat, wood grain and driver rings slowly resolving into focus as compression stacks the room.
[Section 5 — 11.0–13.0s] on a final deeper bass hit, dust bursts gently through the light beam and the focus lands needle-sharp on the walnut cabinet.
[Section 6 — 13.0–15.0s] HERO: the speaker filling the frame like a monolith, amber glow haloed behind, everything still except the breathing cone, hold to end.
AUDIO: full commercial sound design — the product itself carries the music: a deep clean bass groove coming from the speaker is the soundtrack, every hard cut landing exactly on a beat, dust-burst sub hit on the final bass drop, dark ambient pads swelling underneath, everything resolving into one sustained low note on the monolith hero shot.
POSITIVE LOCKS: SAME speaker, SAME room, SAME amber lamp in every section; dolly speed constant and glacial; walnut and gold tones locked; no focus hunting, no speed changes, no text, no logos.